WHY WE PLAY LOTTERY!
How do you react when you get to know about earning a reward or a prize for picking a few colors and digits without any hard work? Well, humans never refuse to grab opportunities with less hard work. Humans are silent believers of fate and if fate rewards success then one would lure for it. Psychology plays a vital role in decision making, small or big. Mental status of an individual decides their choices which eventually crafts their life story.
Psychology behind the lottery tickets purchase?
Is it the wealth or is it the chase?? Or are there multiple forces functioning behind the lottery psychology? Unlimited answers to human psychology for the Vitamin M purpose have aided the lottery buying capacity of humans.
The Wealth Chase
Contentment Is a vital emotion created by almighty but humans barely tend to practice it. The urge to get more, hobble more than what you have is a basic tendency that everyone undergoes at certain points. Living up to that chase refraining to be content, the average class people try their hands on lotteries. They are aware of their lifestyle and the maximum growth they would have in future hence, they get attracted for lottery purchase. Very less attention is given to how much they are spending on those tickets in spite of low income.
In the chase of making their day dream come true they tend to have a reality check on the amount being spent on the tickets with no return. More the merrier, they get involved with grapevine mode of communication which brings quite a few people for the llottery ticket purchase.
Numbers are too big
What are the chances when the odds of winning a lottery is 1 in 5million or 1 in 30 million? – the rarest, almost nullified. Even though homo sapiens have drastically evolved with time, a few weaknesses still remain and one of them is the weak understanding of bigger numbers. We can also frame it as a deliberate move of the sapiens brain to avoid grasping the big numbers and not an inability or weakness. The deliberate act makes a person blinded with the large number that they are investing into. The huge jackpot prizes of the US POWERBALL,EuroMillions Jackpot, etc. are not that great an attraction as much as the miser investment. Stepwise parameters of an individual’s mindset falls with the price ticket followed by how fortunate will be their lives with the lottery prize.
Gambler’s fallacy and Illusion of control
When there are too many left turns taken during a journey, the driver assumes to have a right turn in every next turn. While there have been heads in in multiple tosses, the player assumes to have a tale in every next toss. This mindset is termed as the fallacy- to expect the outcome which has not occurred in several previous turns. Similarly, while playing lottery players look into the digits that haven’t rolled out since a while and pick the tickets accordingly. The human brain is governed by certain behaviour which reflects irrational human behaviour at certain stages. Every assumption or lure or chase has a reason and it is the teaching or the habituation we have observed or taught. To predict the obvious is the normal which is why the gambler’s fallacy is one dominating factor for the lottery players which feeds them with the controlling power.
The Sunk cost fallacy
“What is done is done”, it is not going to be changed. This is the normal thought process of every existing human which reflects the decision making in all aspects including the lottery. The ticket bought, the money invested into is already done which is not going to be returned hence, wait for the results and keep investing more with a hope. This Is how the majority lower class people think and function regarding the loss of money on something that is uncertain to repay.
Entertainment & thrill
The cost of a lottery ticket is less than a large size pizza giving a thrill in the stomach with butterflies flying with a “what if” in mind. The “ what if” is another level of emotion which cannot be expressed well but the feeling of it is no less than a blockbuster movie and also harmless. There is no guarantee if all the players purchase tickets for wealth enhancement only, there are quite a few people who love to encompass the entertainment and thrill in their minds.For many people buying lottery tickets is a sheer means of entertainment which keeps them alive with the thrill in their pit with no intention of winning the ticket at all.
Advertisements that induce the buying power
Internet is globally utilised where everyone comes across advertisements. There is a strategic marketing to send push notification in bold colors which catches the consumer’s eyes and attraction. The advertisement banners are designed on the base of emotional marketing, numbers displayed on the screen with date and hours for the upcoming lottery date with “ play now”, which can easily lure and enchant a consumer to press and go ahead for the same. Such strategic advertisements have enveloped a million consumers and enrouted them on the “ what if” path.
Psychology is a backstage artist which is vital and it should be fed with healthy thoughts. The feed to our mind churns and products in the form of psychology reflecting our actions and rational or irrational behavior. Such tempting gamblees like the lotteries are tightly connected with psychological odor so play well with it.
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